Employer Branding Strategy Consulting
Employer branding is the work that helps people understand you are special, and it's the work that makes things better in your organisations.
To successfully implement employer brand strategy requires an interdisciplinary approach, lots of research and analysis, understanding your current perception of your brand, and clearly defining what goals you want to achieve with your employer brand activities. Our job is to help you every step on that road.
DEFINING EMPLOYER BRAND STRATEGY
RESEARCH AND DATA ANALYSIS
TALENT ACQUISITION STRATEGY
DEFINING EMPLOYER VALUE PROPOSITION
DECISION MAKING SUPPORT
What is the recipe for successful employer brand strategy?
The essence of a brand is knowing and consistently living your business's authentic stories so that management, sales, marketing, customer service, all employees within your organization - synchronize their behaviors and messages in a compelling way that is meaningful to anyone interacting with them. Brand is a story about people who have moved in some direction and are inviting you to join and be part of their story.
If you have no employer brand activities you do not have to worry - because your employer brand already exists - it just may not be perceived what you would want it to be. Therefore, it is a very important step to first understand what your employer brand is to be able to start working on the strategy and management of that brand.
We like to say that the employer branding is a constant quest to understand these 3 elements:
Employer branding should be done as a multi-department project lead by PM or HR department.
Strong employer brand strategy can not be imposed by the company's management or the HR director - by defining the activities they personally consider to solve a particular business problem. The employer brand strategy needs to be alligned with the business strategy and goals, but all the elements that one wants to influence need to be discovered.
You have these question? We can help:
How to determine the employer brand strategy and whether the employer's branding is needed for your organization? Which tools and methods can help you with that?
How to make a career page, how to prepare and manage content, how to differentiate from the competition?
What goals do you want to achieve through digital channels?
What are the steps in defining EVP?
How to customize EVP in different segments? Why is EVP important for your organization?
How to position your EVP in comparison with the competition?
How to improve different HR KPIs like: employee turnover rate, time-to-hire, quality-of-hire, NPS?
How to influence the willingness of other departments to cooperate? Whose support do we need in order to realize the employer branding strategy?
How to justify budgets and calculate ROI?
What data do we need to analyze the employer brand?
Which research should be conducted to better understand the market and target segments of employees and job candidates?