Investing in HR skills is the essential step to maximize Employer Branding ROI
Can you attract and retain the ones which are going to be the most productive and happy with your working environment?
What can you do differently to improve hiring and engagement KPI's?
Is this company a good fit for me?
They seem to be very transparent and performance oriented, I'd love to learn more about them.
HOW TO BRIDGE THE GAP BETWEEN EMPLOYEE NEEDS AND EXPECTATIONS AND COMPANY VALUE PROPOSITION?
WHY IS EVP THE ART OF BALANCING INVESTMENTS?
HOW TO DISCOVER WHAT IS OF VALUE TO YOUR EMPLOYEES?
BOOST YOUR CAREER IN EMPLOYER
EMPLOYER BRANDING BUSINESS CASE & ROI
Employer Brand Leader Training Program
We have designed international 2-day training program which will help you accelerate your employer branding strategy and execution skills
HR TALENT DEVELOPMENT:
DO YOU HAVE THE SKILLS TO DEVELOP AND EXECUTE ON EMPLOYER BRANDING STRATEGY?
HOW TO MAKE BUSINESS IMPACT WITH EMPLOYER BRANDING?
WHAT's THE LINK BETWEEN EMPLOYER BRAND PROMISE
AND EMPLOYEE EXPERIENCES?
International training program which will help you accelerate your employer branding strategy and execution skills
Why would anyone work for your company and how are you perceived as an employer?
Employer branding is the work that helps people understand you are special, and it's the work that makes things better in your organisations.
Some of the companies which participated in this training program
What will you learn at Employer Brand Leader Training?
The essence of a brand is knowing and consistently living your business's authentic stories so that management, sales, marketing, customer service, all employees within your organization - synchronize their behaviors and messages in a compelling way that is meaningful to anyone interacting with them.
Brand is a story about people who are going towards a certain goal and are inviting you to join them and be a part of their story.
If you do not have employer branding strategy, you do not have to worry - because your employer brand already exists - you may not be managing it and use it to achieve certain business goals - but the perception is there. Therefore, it is a very important step to firstly understand what your employer brand is to be able to start working on the strategy and management of that brand.
The two-day training is addressing all the elements of the overall employer brand strategy, enabling you to start making an impact with in-depth understading of every employer branding tool. Our goal is to provide know-how and practical examples which will help you to learn how to make a significant improvement in your everyday work.
Training objectives and learning goals:
to understand the difference between the strategic management of the employer brand and the occasional campaigns
how to approach building employer brand strategy and execution plans
key definitions and their purpose and application in the field of employer branding
why it's important to start with the internal employer branding and only then promote it to the market
how to position your organization in relation to industry and competitors
what is employer brand audit and employee experience
what are the most common areas where employer branding achieves the best results
what is a customer (employee) experience tool is and how it can help you
what is EVP - employee value proposition and how to write / create one
how to measure the success of the employer brand activities
how to calculate the effects of an activity and get approval for budgets and resources
how to create the relevant content that will promote your employer brand
with whom you need to collaborate in your organisations to achieve the success of your projects
Participants will get
Employer Brand Strategy Handbook
10 innovative campaigns
2 hours of additional indivudial consultations with the trainer
20% for clients of CareerCentar
10% for early bird (at least 2 weeks before training)
10% for 2 or more from the same company
2 hours of additional indivudual consultations
Announced prior to training to participants
"There is a growing need to prepare and enable HR community with know-how and skills which will strengthen organizational capabilities to improve people KPI's. Employer branding is at the foundation of that shift towards strategic approach to employee experiences and actual management of employer attractiveness on the market."
Consultant and trainer
Vladimir is the founder at CareerCentar, the leading company on SEE online assessment market. In the last 4 years Vladimir has been the most avid ambassador of employer brand management on strategic level. Having seen all the gaps the companies face in employer brand management, Vladimir started consulting and training practice to accelarate organizational capabilities in managing employer brand. We have made significant progress in this area helping market leading companies on this topic. Vladimir has been working with the largest SEE companies, held numerous trainings and conference presentations on hiring, HR analytics and employer branding.
Based on our experience, a lot of companies has employer brand targets and high expectations but often their employer brand specialists do not have internal support and know-how on strategic management of employer brand. This is a rather new field and a lot of experienced professionals do have the need for additional training to make the most of their employer branding activities. Our goal is to empower you to be an employer branding expert, to confidently lead employer branding projects, strategy developement and understand the tools which will drive successful execution and improve your company's employer brand.
How to make a decision is this training a good fit for you?
Perhaps the most important step is to find an answer to this question - is this training relevant for me? What knowledge do I already have and expect to get? Will training offer relevant tools? How will training affect my ability to apply the lessons learned and achieve certain results in my organization? We'll make this easier and follow-up with a short call after you enrol.
We have similar doubts with every training group. Training can be seen as demanding for someone who is just starting his career in the field of employer branding and has a lot of questions, from basic ones to more advanced. We try to adapt to the participants and explain each concept related to their current knowledge and experience so that those who have little knowledge and experience on this subject will be able to actively participate in the training.
Based on our experience, a lot of companies has employer brand targets and often their employer brand specialists do not have internal support and know-how on strategic management of employer brand. This is a rather new field and a lot of experienced professionals do have the need for additional training to make the most of their employer branding activities. Our goal is to empower you to be a employer branding expert and to confidently lead employer branding projects, strategy developement and have the tools for the execution part of these activities.
If you have more work experience but you do not feel that you have comprehensive understanding all of the segments of a strategic employer brand management, you will get valuable tools and models to help you and an opportunity to test you ideas about employer branding. During the training we often analyze the specific questions or examples that may interest you.
In some of the previous trainings we also had students and participants with very little work experience. Their experience with training is very positive because they probably learn the most, but it is questionable what is the applicability of the lessons learned.
In case of any additional questions or comments you may have, please contact us at firstname.lastname@example.org.